This Privacy Policy outlines the collection, usage, and sharing of your personal information when visiting support@maternique.com or making a purchase (the "Site").

Additionally, you consent to our Service Terms and Privacy Policy.

Personal Information We Collect:
Upon visiting the Site, we automatically collect certain device information, including web browser details, IP address, timezone, and some cookies stored on your device. As you browse the Site, we also gather information about the specific web pages or products viewed, referring websites or search terms leading to the Site, and your interaction with the Site. We refer to this automatically collected information as "Device Information".

We gather Device Information using the following technologies:
- "Cookies" are data files placed on your device or computer, often containing an anonymous unique identification code. For more on cookies and how to disable them, visit http://www.allaboutcookies.org.
- "Log files" track actions occurring on the Site and collect data such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons", "tags", and "pixels" are electronic files used to record information on how you navigate through the Site.

When making a purchase or attempting to do so via the Site, we additionally collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers...), email address, and phone number. We refer to this information as "Order Information".

In this Privacy Policy, when referring to "Personal Data", we mean both Device Data and Order Data.

How We Use Your Personal Information:
We generally use the Order Information we collect to fulfill orders placed through the Site (including processing your payment information, arranging shipping, and providing invoices and/or order confirmations). Additionally, we use this order information to:
- Communicate with you;
- Investigate our orders for potential risks or fraud; and
- Provide you with information or advertising regarding our products or services in accordance with the preferences you've shared with us.

We use the Device Information we collect to help detect potential risks and fraud (especially your IP address) and, more generally, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site and evaluating the success of our marketing and advertising campaigns).

Sharing Your Personal Information:
We share your personal data with third parties to assist us in using your personal data as described above. For example, we use Shopify to power our online store; you can read more about how Shopify uses your personal data here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site; you can read more about how Google uses your personal data here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Additionally, we may share your personal data to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights.

Behavioral Advertising:
As described above, we use your personal data to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of receiving targeted advertising using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/.

Do Not Track:
Please note that we do not alter our Site's data collection and usage practices when we see a Do Not Track signal from your browser.

Your Rights:
If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you wish to exercise this right, please contact us through the contact information provided below.

If you reside in Europe, please note that we process your data to fulfill any contracts with you (for example, if you place an order through the site) or to pursue our legitimate business interests as outlined above. Additionally, your information may be transferred outside of Europe, including to Canada and the United States.

Data Retention:
When you place an order through the Site, we retain your Order Information for our records unless and until you ask us to delete this information.

Changes:
We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Contact Us:
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@maternique.com or through the official form on the website.